Sell to existing clients first.
The first buyers are the clients already on retainer. A one-page snapshot in the next QBR opens the conversation; you don't need new logos to start.
For PR and communications agencies · US
Launch a GEO service you can sell to the clients you already have.
Your clients are starting to ask how often AI assistants name them. In six weeks I help you package the answer as a service, set up the workflow, train your team and deliver a first client-ready assessment — measured on Bermee, a public index with a published method.
You keep the client, the pitch and the press. I bring the method, the measurement and the workflow — then hand it over.
- A GEO line on retainers you already have
- A number your client can check
- The capability stays in your agency
What's in it for your agency
A new line on the retainers you already have.
Four reasons it pays, in the order your clients will feel them:
Your press is the input.
AI assistants build answers from coverage and owned content — the work you already do. GEO makes that work visible as a number, not a new department.
A number your client can check.
The category result is public, with its method and limits published. Your report interprets it; your client can verify it.
You own the capability.
No per-client software seat, no outsourced GEO team. After six weeks the offer, the workflow, the templates and the trained lead stay with you.
And what it changes for the three people who decide:
For the founder
A new line on existing retainers and a reason to be in the pitch when a prospect asks about AI — without hiring a GEO team.
For the account director
One slide in the next QBR that starts a conversation the client was going to have with someone, and one more reason the retainer renews.
For the head of digital
A method and a workflow your team runs, not another dashboard to defend; the reference number is public.
From week one, every client of yours in a category Bermee already publishes has a public number you can put in front of them.
What you'll sell to your clients
| Product | What the client gets | Where it sits |
|---|---|---|
| Snapshot | One page: how often AI assistants name the brand, against up to five competitors, and where the answers come from | QBR or pitch — free or nominal, your call |
| Assessment | The full baseline, the source map and a prioritized action plan | Paid diagnostic |
| Monthly measurement | Movement against the baseline and what to do next | A GEO line on the retainer |
You set your prices. The Launch gives you the pricing calculator and the proposal template.
Do the math with your numbers
Monthly contribution: $3,600
Launch fee recovered in about 5.4 months once all clients are live.
Try it at your real client fee — many agencies start lower.
Your numbers, not a forecast. Defaults are an example only; they exclude your overhead and the cost of winning the clients.
What you own, and when
Every milestone moves a capability into your agency.
By week 6 the offer, the workflow, the assessment and the team are yours. By the third issue, so is the monthly report.
Day 7 · Readiness Check
Drafted by me: offer, target buyer and pricing; AI opportunities in your own operations.
Week 2 · Packaged
Built together: offer and pricing; delivery workflow with a named owner. Drafted: proposal template and sales toolkit; a team that explains the method.
Week 4 · Assessed
Built together: offer, toolkit, workflow, the team. Drafted: the client-ready assessment for your pilot client.
Week 6 · Handover
Yours: offer and pricing, proposal and sales toolkit, delivery workflow, the client-ready assessment, a team that explains the method. Built together: the monthly client report.
About day 90 · Issue 3
Yours: all of the above, and the monthly client report.
- After the 7-day CheckA proposed GEO offer and delivery model, a fit review of one pilot client and its category, an effort and cost model with a go/no-go, a scoped launch plan — and the top three places AI could take hours out of your own agency's week, ranked, with what each saves.
- Week 2Your offer, target buyer and pricing hypothesis approved; the delivery playbook drafted with the named owner; the report structure set.
- Week 4Your pilot client's baseline on Bermee and the first assessment drafted.
- Week 6 — handoverThe client-ready assessment, a 30-day action plan, the reporting and commercial toolkits, and a lead who has passed the teach-back. You can sell, deliver and explain the service without me.
- Issue 3, about day 90Your team has produced the monthly report three times; the third without my help.
- Every client after the pilotYour 12-month Bermee agency license covers every category Bermee publishes and every client you put on it: tables and the mark in your reports, alerts when a client's brand moves, exports. A client in a category not yet published? You commission it — live within three weeks, your agency credited.
- After thatCarry on alone, or keep GEO Practice Support.
What stays in your agency when I leave.
Yours to keep
- Offer, scope, exclusions and pricing hypothesis
- Proposal and SOW template, pricing calculator, discovery questions, objection notes, responsible-claims guide
- Intake checklist, workflow, roles, review and escalation rules
- One-page snapshot, editable assessment deck, monthly report template
- Recordings of the workshops (where participants agree) and the handover guide
- A trained delivery lead and a 90-day commercial plan
Stays with Bermee
- The live prompt set, raw answers and collection code
- The published method, limits and corrections
- What you get from it, under your 12-month agency license: official results for every published category, source analysis, exports, alerts, and the right to reproduce the tables and the mark in your client reports
- What you get from it: official results, source analysis, aggregate exports and the citation wording for your reports
| Your agency | Klek (me) | Bermee |
|---|---|---|
| Client relationships, pitch, prices to clients | Offer design and packaging | The public category result |
| The press and content program | Workflow, roles, quality checks | Monthly official issues |
| Every report after handover | First assessment, toolkits, training | Method, limits, disclosure |
| Growth into more clients and categories | Practice Support, if you want it | Exports and citation wording |
Not included: media outreach, content writing, link building, software or dashboards, private prompt panels, extra clients or categories. No guarantees of coverage, inclusion, rankings or revenue. If a brand isn't named under the published rules, the assessment says so.
Standard roadmap
Six weeks to a practice. Three issues to make it a habit.
The launch and the monthly issues run on different clocks — the first issue lands during the launch, the next two after it.
- Optional · 7 days — Readiness CheckGEO offer and go/no-go · AI-opportunity map · fee credited to the Launch
- Before kickoff — ScopeOwners named · pilot and category · issue dates agreed◆ 50% at kickoff
- Week 1 — DiscoveryTarget buyer · offer hypothesis · pilot confirmed
- Week 2 — PackageOffer and pricing · delivery playbook · report structure
- Weeks 3–4 — Baseline and assessmentPilot client's baseline · assessment draft
- Week 5 — Interpret and trainAssessment final · 30-day action plan · reporting toolkit
- Week 6 — Hand overRehearsal and teach-back · sales materials final · launch-ready◆ 30% at the week-6 handover
- Issue 1 — about day 30Bermee issues run on their own clock, monthly, after collection and review
- Issue 2 — about day 60
- Issue 3 — about day 90Your team writes the monthly report — by issue 3, without me.◆ 20% when the third issue is delivered
Three ways to start. Each one leaves something behind.
Whichever you pick, your agency keeps the output.
7-day GEO & AI Readiness Check
For an agency that's interested but hasn't picked an offer, a pilot client or an owner. You get a go/no-go on a GEO practice — and a ranked list of where AI could take hours out of your own team's week.
$4,500 · credited in full to the Launch within 90 days
Book a callWhat's included
- Sponsor and delivery-lead interviews
- One pilot-client and category fit review
- Review of your current tools and reporting
- Proposed GEO offer and delivery model
- Effort and cost model, go/no-go
- Scoped launch plan and a 30-minute walkthrough
- AI opportunities in your own operations: the top three processes (for example expert-request responses, coverage and monitoring reports, the monthly client report, proposal first drafts) ranked by hours, with what each saves — your starting list for further AI work, whether or not you launch
- Seven working days after your inputs arrive
Ready to launch already? Skip it.
GEO Practice Launch
Your offer packaged, the workflow running, your team trained and a first client-ready assessment delivered — on one of your own clients.
$19,500 fixed
Founding rate $15,000 — first three accepted agencies.
Book a callWhat's included
- One business unit · a sponsor and a delivery lead · up to five team members · one pilot client · one category, one market, US English (added to the index under its standard terms if it isn't covered yet)
- A 12-month Bermee agency license — every published category, every client, reproduction rights for tables and the mark, client-brand alerts, exports
- Six weekly working sessions, two 90-minute workshops, one two-hour rehearsal · one revision round · interpretation training on the data · about 2–4 hours a week from your delivery lead
50% at kickoff · 30% at the week-6 handover · 20% when the third issue is delivered.
GEO Practice Support
Keep the practice sharp after handover.
From $1,500/month · 3-month initial term
Book a callWhat's included
- Up to four advisory hours a month — practice-lead check-in, review of client-report interpretations, scoping help on a prospect, workflow and claims questions
- Unused hours don't roll over; anything more is quoted in writing first
What Bermee is, and how I work with it
Bermee: the public number your clients can check.
Bermee is a public index of how often AI assistants name brands in a category. It runs a fixed prompt set across five AI systems, publishes monthly results with their margins of error, and publishes the method and its limits so anyone can check a number. Bermee publishes facts; what to do about them is the agency's work.
bermee.com went live on 26 October 2026. The first issue — running shoes (US) — publishes on 28 October 2026; more categories follow month by month.
How I work with it
- Bermee is a brand of Klek Consulting LLC and I wrote its method. That's stated on bermee.com and in every issue.
- The rules are the same for clients and non-clients: nobody chooses the prompts, nobody buys inclusion, and nothing anyone pays for changes a result.
- In a Practice Launch your client's category is measured like any other. Your reports interpret Bermee data under your own brand — they are your analysis, never presented as a Bermee issue.
Good fit
- An existing PR, communications or content practice
- A named sponsor and delivery lead
- One real pilot client who agrees to take part
- A category that can be measured publicly
- 2–4 hours a week from the lead
- You want the capability in-house
Not a fit if
- You want citations, rankings or leads promised
- You want GEO fully outsourced
- You want to choose the prompts
Questions agencies ask.
We already use a monitoring tool.
Keep it. The Launch builds a service you sell, not software you buy; Bermee is the common reference your client can check.
Why can't we choose the prompts?
Because the number is only worth something if nobody — client, agency or me — gets to pick it.
Our client's category isn't on Bermee yet.
You commission it: live within three weeks, twelve monthly issues, your agency credited on the page. Terms are on bermee.com. We confirm your pilot client's category before you sign.
What does the data cost after the Launch?
Nothing extra for the first twelve months — the agency license is inside the Launch and covers every client in every published category. After that it renews on an annual plan for the whole agency, not per client; current terms are on bermee.com.
Bermee's terms are on bermee.com — an agency license covers every client in every published category on one annual plan, not per client.
We only want one client's numbers, not a practice.
Bermee sells a facts-only client report — one brand against up to five competitors, no recommendations. If you want the "what to do about it" on your brand, that's a small fixed-fee assessment from me; ask on the call.
What if our client isn't named at all?
The assessment says so. That gap is usually the start of the pitch.
Our clients are traditional. Is this too much AI?
The deck leads with your PR work; the number is one slide of proof.
Does Bermee rank agencies?
No. It measures brands in categories. It never ranks agencies.
Thirty minutes. Bring one client you'd pilot this with.
I'll tell you whether it's a 7-day Check, a Launch, or not worth your money yet.
Book a 30-minute agency fit call